Marketing campaign included:
Theme: People collage ad. Theme: Checkerboard collage ad. Theme: Three-ad collage - tying in the festival flyer, the "Zeus Wraps are Yia Yia Mary's favorite" ad, and the ad for featured vendor Genesis Art gallery. Recurring characters: Yia Yia Mary, the voice of Greek grandmotherly wisdom. Yia Yia Mary is a Greek American brand mascot. Theme: Yia Yia Mary endorses Temecula's very own creation - Zeus Wraps. Recurring characters: Yia Yia Mary, the voice of Greek grandmotherly wisdom. Yia Yia Mary is a Greek American brand mascot. Theme: Genesis Art gallery featuring artist Fr. Michael Courey will be at the Temecula Greek Festival! |