Baywalk Marketing - Santa Barbara Greek Festival Marketing Campaign
Santa Barbara, California

Baywalk creates, communicates, and delivers value for small business and non-profit clients. Our principal Dean Tripodes, MBA — teaches graduate and undergraduate marketing at the University of Phoenix's southern California campuses.

Marketing campaign included:
  • Creating ads (see below) for direct email and social media promotion
  • Art Director and Copywriter Dean Tripodes
  • Media liaison with KEYT News Channel 3. Establish relationship with meteorologist Meredith Garofalo and work to secure Weekend Pick promotion on KEYT News Channel 3 for comp television promo in 2016 and 2015.
  • Creating and managing the festival website — santabarbaragreekfestival.org
  • Co-managing the Facebook account
  • On-site photography
  • See other Greek Festival marketing campaigns.

Theme: Sunday is the fun day in Santa Barbara at the Santa Barbara Greek Festival!

Media Mix: Hollywood Greeks e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram.


Theme: Throwback Thursday - so much fun every year! #TBT

Media Mix: Santa Barbara Greek Festival e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram.


Theme: So much entertainment in Santa Barbara at the Santa Barbara Greek Festival!

Media Mix: Hellenic Festival e-mail list, Facebook fan page, Twitter, LinkedIn, and Instagram.


Theme: Tie-in to festival website.


Theme: Delicious Greek food encourages you to attend the festival.


Theme: Meet you at the festival!


Theme: Delicious gyro encourages you to attend the festival.


Theme: Meet you at the festival!