Do you have Price Sheet standards? (i.e. Equipment lists, Parts lists, Restaurant menus, etcetera)
Yes. Formatted Price Sheets posted on a website should be in Adobe PDF format (Launches new tab/window).
If the file was created by a graphics or layout design program: InDesign, Illustrator, Quark, Photoshop, etcetera, then you or your graphic artist should submit a 72 dpi web version Adobe PDF that is 500 kilobytes in size or less. Do not send a print version Adobe PDF of the document — which could be a much larger file and take longer for visitors to download. Ideally the documents should be formatted for letter or legal sized paper, 8-1/2" x 11" or 8-1/2" x 14" respectively. That way visitors can print them out. If a PDF is properly created from the source program, and not scanned or created from third party conversion programs, the PDF document should be a reasonable size and not grainy, pixelated, or otherwise compromised. It should not include crop marks.
Here is a good fast loading restaurant menu example. It should not be a scan from a hard copy. Scanned price sheets can end up crooked and unprofessional looking like this bad scanned restaurant menu example.
Please do NOT send JPG files for Price Sheets.
For more information on the PDF file format, please see
en.wikipedia.org/wiki/Portable_Document_Format (Launches new tab/window).
Do you have file naming conventions?
Yes. File names for Price Sheets should match the online descriptive name, and include the date. For example, if you update your price list every quarter, and have different categories, send us files with names like this:
Web listing of files|
- Tractor parts - Q1 2011
- Motorcycle parts - Q1 2011
- Bicycle parts - Q1 2011
Actual file names|
That way if you revise one of the price lists, like Tractor Parts, and send another version, it's easy to manage and control the content. It's clear by the file name that tractor_parts_2011-Q1_2011-01-03.pdf is an older file than tractor_parts_2011-Q1_2011-01-25.pdf. If you don't use file naming conventions, over the years it becomes unwieldily with a bunch of files like:
You can see how that could get confusing over time, and cost you more money to manage a disorganized file naming system. As a business decision, we won't manage content that is not submitted properly. It wastes our time, and it is difficult to invoice you for managing disorganization. The good news, we have many, many professionals to refer you to who can work with naming conventions as a standard operating procedure.
What happens if my graphic artist can't or won't do it?
It can get expensive for you to have us train your graphic artists, and do conference calls and back-and-forth emails. We will make one or two attempts to train them. At some point, we will refer you and them to this page. As a business decision, we do not fix other people's incomplete or problem work. We consider the issue to be a graphic artist selection issue, and one that you made. Your options include simply not updating your price lists on the website. Or if you do want it online, you might consider hiring a graphic artist who is able to do the work. For graphic artists, we recommend Michael Gallanes, and for printers with a staff of graphic artists, we recommend Queen Beach Printers (Launches new tab/window).